For the additional fifth brief, I chose the logo design task.
I started by going to the website https://namelix.com/ to generate a random name for the company. For the keywords, I used such words as game, studio, neural, visual, etc.
I liked the word "Neotrix". So this would be the name for the Game Advertising Platform.
Next, I decided to think about the company itself, about it audience and message. I thought about the neural networks, about the connections and relationship with the client. So I decided that the company is looking for the logo, which represents the connection between the viewer's hearts and the company's products.
I created the slogan "Connect with the hearts".
Next, I went to Pinterest for inspiration. And created different sketches.
In total, I made 10 different sketches. And like the last one. I thought about the controller, (ps4 or Xbox) and the colours on the buttons on it. What if I will create a logo, that will both represents the "connection" and video games?
So I went to Adobe Illustrator and created different options for this logo.
I liked the upper option and I decided to try it with the different colours.
So here is the final result.
It was quite easy for me to do this task. I love doing logos, and my style is usually very minimalistic and elegant. It was interesting to integrate it into the gaming industry.
It was an interesting task and I would definitely do more of those.
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